fashion, interaction design, print design
Fall print and interactive campaign for Gap, introducing new fits and design for the women’s denim line.
The print campaign spanned multiple pieces varying in form and structure. The interactive experience used bold photography in unique ways to highlight changes in the silhouettes. There was also was an outfit driven shop,
in which merchants could update line additions and pricing in seconds via a simple system.
Connect Interested in working together? Get in touch. +1 415 302 5713 ciao@acquazzone.net