view live site
commerce, interaction design
Design and art direction for the new Room & Board website. Crafting together a strong graphic structure, a unique modular navigation system — to the delight of their merchants — and a little inspiration from the arts and crafts movement, the new site brought together function, beauty, simplification and renewal. Room & Board felt the new design was a clear, honest and engaging expression of who they are. And a success, too. The new design increased conversion by 17%, increased time on site by 30%, and tripled the number of products viewed per visit. Designed through Hydrant.
Connect Interested in working together? Get in touch. +1 415 302 5713 ciao@acquazzone.net